Photomizer Review

| April 30, 2010 | 2 Comments
Image editing software of the next generation is here. Photomizer is an intelligent piece of photo editing software that removes the hurdles of a digital darkroom manipulation while allowing photography beginners to enjoy beautiful images. How ? Read more in our Photomizer Review.

Photomizer is referred to as the image editing software of the next generation. Why ? Because it is:Photomizer Logo

  • Simple
  • Intelligent
  • Automatic
  • Powerful

It can transform hundreds of images, and automatically improve the most important aspects of every image such as exposure, sharpness, contrast, colors, white balance, recover detail from shadows and highlights, and much more. Simply put, it’s an automated photo studio on your PC.

Who is it for ?
Photomizer is very easy to use and requires absolutely no image editing experience whatsoever. It’s simple and straightforward interface clearly shows that it is aimed for photographers that are not willing to spend hours in front of a complex photo editing or photo development software such as Adobe Photoshop or Adobe Lightroom touching up every single aspect of a photo. Apart from choosing among one of the photo presets, and the target photo resolution (in case there is resizing involved) there are not many options to choose from. In case of photomizer this is actually a good thing….

Simple, yet powerful
As the header suggests, photomizer is very simplistically designed. The overall idea on how to use it is as follows: Select input photo or a folder containing photos; Choose one of the photo development presets and adjust specifics; Define an output folder for the processed photos, and hit Start. Simple !

Photomizer Interface

Photomizer Interface

Photomizer is optimized to use with the following photo development presets:

1. Archive -  This option is ideal for automatically processing your latest photos from your memory card and storing them on your hard drive and/or DVD.
2. Web optimized – A very useful option for touching up and automatically resizing your photos to be used on the web. File size is clearly an important issue, and photomizer makes sure that the file size is acceptable to be published on the web.
3. Picture frame – Since nowadays picture frames are widely available, an automatic optimization for the picture frame is definitely welcome. Resolutions for resizing vary from 128×128 up to 2560×1080 including 1920×1080 for HDTVs. Every resizing provides an automatic crop, adding borders or stretch option for fixing the aspect ratio.
4. HDR optimized – An extraordinary feature that turns an average photo into an HDR from a single file. Very useful if you would like to see how an HDR would look like, but do not want to bother with merging exposures and tone mapping in tools such as e.g. Photomatix.
5. Brighten – Simple, yet intelligent brightening feature.

How does it work ?
According to their website, Photomizer is composed of a complex network of psycho-visual and mathematical procedures, allowing the software to analyze any photo with high precision, provide visual optimization, and make it look more realistic. The most essential component to this process is the reconstruction of the image in a way consistent with how the human eye would have seen it. Simultaneously, an innovative selective object detection algorithm ensures that the only parts of the picture to be optimized are the parts which need to be. With this process, Photomizer is practically a fully automated photo lab in your pocket: pictures receive a widened dynamic range, human faces in the picture are detected and optimized by relevance, exposure mistakes and colors are corrected, and shadows are lightened. The software can apply any and all of these functions without any required user action.

How does it look ?
Below are some photos before and after they have been photomized. See for yourselves.

OriginalPhotomized
fish1_originalfish1_photomizer
fish2_originalfish2_photomizer
flower_originalflower_photomizer
stockholm_originalstockholm_photomizer
lotrscak_originallotrscak_photomizer
voloder_originalvoloder_photomizer_HDR
krk_bw_originalkrk_bw_photomizer

The photos that originally had wrong exposure, or muted colors like underwater photos of fish benefited the most from the photomizer. However, all of the photos showed significant improvements both in terms of impact and quality. On a more personal note, I have put most of my honeymoon photos from the Maldives through photomizer, and was very happy with the overall result. The colors on the photos looked much more vibrant and accurate, the sand, the water and vegetation, all of them looked exactly as I had remembered them.

There is always a but…
Such image manipulation usually comes at a steep price, and photomizer is no exception. The overall conversion process is demanding and photomizing large batch of files will usually take quite a while. The table below shows conversion times for the following amounts of photos:

Number of photosTime
1005 min, 51s
50030 min, 20s
100056 min, 16s

Note that the measurements were taken with archive preset (no resizing), on a laptop running Dual Core @2,20 Ghz, with 4 GB RAM and Windows 7. The minimum requirements for running photomizer are PC with 1 Ghz, 1GB RAM and Windows XP. However if you would compare how much time it would take to manually do all of the alterations that photomizer did automatically, photomizer wins hands down. I have tried to see how much time it would take me to do similar modifications for a single photo in Photoshop Elements (adjust exposure, levels, sharpness, highlights, shadows, and to resize a photo), and the best time I came up with was around 2 minutes. Compare that with 3,5 seconds (photomizer average), and multiply by a 100, and you will realize that photomizer is a huge time saver.

Other few remarks we had regarding photomizer was that it did not rotate our images based on their metadata information (like some other software such as e.g. Picasa), and the fact that the photo (EXIF) information is not shown on the main screen.

Summary
We liked:

  • Automatic image improvement
  • Amazing results with underwater photos of fish
  • Ability to convert 100s of images in a single batch
  • Non-destructive
  • Very simple to use
  • Optimize for web, image frame, archive, even make an HDR
  • Only the parts of the image that need touch up are adjusted.
  • Very powerful for the price (29.99€)

We didn’t like:

  • The image information (EXIF) is not visible in the main screen
  • Slow processing with large number of images
  • The photos did not rotate based on their meta-data
  • Lack of manual (But honestly, its not necessary)

Closing Comments

Overall, we were impressed with Photomizer, and the result that it left on our photos. It really raised some of our old photos back from the dead, thus fully delivering on its promise that it is an image editing software of a next generation. The interface is clean and simple, and the presets greatly simplify the process. It comes down to input photos, choose the preset, and hit go. It does not get much simpler than that.

Photomizer might be a little slow when processing big batches of photos, however the time it saves a photographer regarding photo editing is priceless. Although it cannot compete with Adobe Photoshop or Lightroom in terms of image editing freedom, it does not even try to. Photomizer is clearly aimed towards a photographer whose primary goal is taking photos, and minimizing the post processing time.

Considering the fact that Photomizer costs 29.99€, we believe it is an excellent deal for automating your digital darkroom, and it well deserves our recommendation.

DP Student Award-Recomended

Stay alert for the DPStudent photography contest and a chance to win one of 5 licenses of this fantastic software.

UPDATE: DPStudent Photomizer contest is over, check the list of Photomizer Contest winners.


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Category: Beginners Photography, Photography Software & Apps

About the Author (Author Profile)

Alan Graf is the editor and founder of Digital Photography Student. He lives in Stockholm, Sweden, and is also editor of CRO-Wallpapers.com – a Croatian wallpaper archive, and his own photo gallery at http://www.alangraf.com.

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  1. [...] Congratulations to all the winners, please make sure your flickr mail is up to date, as you will be contacted regarding your Photomizer license keys. If you would like to read more about Photomizer software, we recommend that you check our Photomizer review. [...]

  2. [...] Photography Student has a review of a simple batch image editing software that had previously been brought to my attention.  Initially I didn’t see a [...]

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